Thursday, June 01, 2006

How to introduce yourself. Building your personal presentation.

You have only a chance to make a first good impression. How much times have you dedicated to build your presentation?

Tom Peters tacked about to become a BRAND YOU. Tom used to talk about what is going to come. Brand you was cool the first we hear about it. Now is live or death. Do not mind if you are working to other or to your own. It is mandatory.

So ask to you, how are you introducing yourself? How do you make your own presentation?

When you try to know about somebody what you are doing is to use an analogy process to classify that person. This is basic psychology. You make an automatic comparison between that person information and your personal categories’ database.

This is very important. It is a subconscious process, but you can do it consciously.

How much time do you use to prepare your introduction?

How do you decide what is the relevant information?

We could use my own example.

I could say” Psychologist. I do training. I write. It is ok, isn’t it?” This is not saying anything special about me.

Well, try with “ I help people to make life simple” or “ I help to normal people to access and use state-of-the-art discoveries about human behaviour to change to better.” This is a little better. It sounds more specific. How can we improve it?

“Acknowledged expert, with more than 20 articles published, about how you can self-improve easily, having fun and getting the best results from your investment in time and resources. He has a great experience in training about how to apply coaching to different subjects.”

Clear and specific. I am quite sure you can do it better.

At this stage you should realise what I want to show you.

What are the questions to answer?

I will ask you to use seven questions to help you to build your personal presentation.

Who are you?

Do not forget who are you. Do not try to be somebody else.

What is your service or product?

Please, be clear, simple and specific. Everybody has to understand what you say.

What is making you so special?

We all are special. You too. If you have some difficulties to find what make you special, then, ask to your friends and colleges. Accept their answers and say thank you.

Identify what make you different, especially from your competitors.

You will need to know your competitors and your market. This is not an option.

Why should I trust on you?

You need to build your credibility. Trust is the stronger bond with any client.

How do I know that you are state-of-the art?

I want the latest in my field. How do I know that you are the guy with that knowledge.

Could you prove your value?


Tell them about your experience. Give them some testimonies. Testimonies are the best business card.

Use these questions to build your best presentation. Use it each time you have to introduce yourself.

Ask others for feedback. Ask to those you consider as your Peer Group. Do not try with everybody.

Make life simple, fun & efficient. Make your time and efforts work on your side.

To your Grow and Win Success

Fernando Manzano

Grow and Win

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Fernando Manzano ( fernando@growandwin.com ). Acknowledged expert, with more than 20 articles published, about how to facilitate personal transformation doing the process simple, fun & efficient. Fernando has work as psychology, coach and trainer to many international organizations. He is currently leading his own company (www.growandwin.com ). Fernando is committed to facilitate your change using the latest discoveries about human improvement.

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